ABOUT US
ABOUT THE CEO
Ron Earl White, 42, is the founder, president and chief executive officer of The Rochester African-American Latino Entertainment Network, LLC, ("RAALEN"), Rochester, New York's only wholly minority-owned and operated television programming concern.
White, who came to the Rochester community in 1987, began his community-based efforts with the "Anti-Drug Posse," a group of students who toured Monroe County public schools systems, encouraging their peers to remain drug free. Most recently, he began a youth-focused speaking tour, presenting "The Spirit of Entrepreneurship & Academic Excellence" workshop for the Urban Action League Youth Employment Program. A partnership between Action for a Better Community and the Urban League of Rochester, the groups touted White's presentation as a "stellar performance."
His commitment to excellence is also exhibited in his work as board member for the William Warfield Scholarship Fund, developed as a means to help in the academic endeavors of Eastman School of Music students of color.
White adds that he owes his inspiration to the entrepreneurial spirit and the arts to people like local trailblazer Andrew Langston (WDKX Radio, Rochester, New York), Johnnie Cochran (famed legal mind), George Eastman (Eastman Kodak), Earle G. Graves (Black Enterprise Magazine), and John H. Johnson (Ebony and Jet Magazines).
RAALEN, White's latest independent endeavor, promises upcoming projects that promote "positive imagery" for the Rochester community—providing outlets that shine an optimistic, encouraging, and affirmative light on issues and subject matter that impacts the viewers. White has assembled a production team to develop program offerings that present entertainment, community and business news that will serve to enlighten residents. It will refrain from apathy stories that glorify urban stigmas: murder, drugs, and violence. Instead, it will focus on the positive aspects of city life, most often neglected by local and national media.
OUR MISSION
The Rochester African-American Latino Entertainment Network (RAALEN) is the television media concern dedicated to providing positive imagery and highlighting the contributions - past and present - that African Americans and Latinos have made - and continue to make – to their communities.
OUR VISION
- To provide news and lifestyle content that celebrates the culture of the urban community.
- To inspire and present opportunities for urban youth in the areas of academic, entrepreneurial, and community-building excellence.
- To redefine the self imagery of African American and Latinos, as well as, perceptions of other community members.
CORE VALUES
INTERGRITY - We believe this is the essential fiber for any company. It is imperative that RAALEN employees are content, both financially and emotionally. We believe that if we support staff in this manner, those persons will only want to attach themselves to that same value and conduct themselves accordingly with regard to the company, its partners, and its customers – the Rochester community.
DIVERSITY – We believe that success and diversity work hand in hand. An organization should truly be reflective of the community of the community it serves. RAALEN will be committed to seeking out the best and brightest – regardless of race or ethnicity.
POSSIBILITY – We believe there are no boundaries to achievement. RAALEN wants all of our publics (customers, advertisers, partners, and employees) to know that from the moment they connect with our organization, that their personal goals and possibilities are limitless.
EXCELLENCE – As an employer, RAALEN sets the standard. We are committed to providing cutting edge products and services – content that is unmatched with the marketplace. We encourage our staffing to believe in the same level of commitment. RAALEN believes it must encourage its employees to pursue their own greatness, which will only propel the entire organization upward. |
